Thursday, August 6th 2009

Parachute Men: T-Mobile takes to the sky

Yesterday afternoon, T-Mobile dropped 100 skydivers over San Francisco as part of a promotion for their new HTC myTouch 3G Phone. Using Google’s new Android operating system, the phone is T-Mobile’s equivalent to the Apple iPhone, except better (according to T-Mobile).

The parachute men jumped over Justin Herman Plaza (near the Ferry Building), Pier 39, Marina Green and Moscone Center. It was quite a show, and no one ended up in the drink, which is a good thing, of course.

In addition to the jumpers, the city streets were teeming with a host of T-Mobile hired guns, including mimes, men and women on stilts, folks dressed in costume, musicians and women in skimpy clothing passing out Chap Stick, amongst other characters.

Quite a peculiar marketing tactic, indeed.

Here are some pics. Unfortunately, the battery to my big boy died mid outing, so I ended up having to shoot film. More pics to follow.

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